THE BUSINESS
Fox Books is a big box bookstore from the move "You've Got Mail".
THE SOLUTION
The original logo created for use in the movie was dated and traditional. My goal with this project was to give the brand a fresh look of somewhere I'd love to shop at. The logo mark combines the profile of a fox with the shape of an open book, to tie together the company's name and service.
TARGET AUDIENCE
Book lovers and rom-com fanatics.
LOCATION
New York City
SERVICES PROVIDED
Brand Identity, Merchandise, Promotional Marketing
