End-to-end redesign of Rocket.com
A comprehensive design of the entire Rocket.com digital experience, a new storefront site that unified all Rocket Companies’ entities in one place.
Reflecting a new brand, refreshed design system, and restructured experience, this site helps users find a home and get a mortgage in one seamless journey.
RentRewards: Rethinking the home buying journey for renters
A targeted product experience on Rocket.com designed to engage renters with a custom offer for reduced closing costs, supported by a tailored landing page and site-wide placements to nurture a typically under-marketed segment toward homeownership.
From insight to impact: Optimizing limited-time sales on Rocket.com
By leveraging user behaviors and tracking data, I drove improvements and recommendations for Rocket.com flash sale experiences. This resulted in A/B testing and iterative design updates that improve engagement and conversion metrics.
