Rocket.com
A comprehensive design of Rocket.com, a new storefront site that unified all Rocket Companies’ entities in one place. Reflecting a new brand, refreshed design system, and restructured experience, this site helps users find a home and get a mortgage in one seamless journey.
RentRewards
A targeted product experience on Rocket.com designed to engage renters with a custom offer for reduced closing costs, supported by a tailored landing page and site-wide placements to nurture a typically under-marketed segment toward homeownership.
Optimizing flash sales
Leveraging user behaviors to drive recommendations for Rocket.com flash sale experiences. Resulted in A/B testing and iterative design updates to improve engagement and conversion metrics.
