Rocket Mortgage 'Buy Plus' Marketing Campaign

With the launch of a new marketing campaign at Rocket Mortgage, there was a need to consistently and intentionally promote the campaign and display the offerings throughout multiple client facing digital products. The campaign details (percentage off, terms, etc) needed to be clearly communicated and displayed while focusing efforts on conversion through the funnel.

Worked with a team of product designers, content designers and product managers to orchestrate a consistent visual design experience promoting the campaign in digital product experiences. I was responsible for the art direction across landing pages, applications, in-progress experiences and promotional offer pages. I collaborated closely with product teams, the brand team and marketing teams to launch the experiences.